Blood Donation and Conservation | Environmental Sustainability | Taiwan Blood Services Foundation ESG

Blood Donation and Conservation

Donate Blood, Receive a Sapling — Putting into Practice the Belief that “Blood Sustains Life, Trees Sustain the Future of the Earth”

From 2024 to 2025, the Taichung Blood Center continued to deepen its “Blood Donation × Sustainability” initiative. In partnership with the Taichung Branch of the Forestry and Nature Conservation Agency, Ministry of Agriculture (formerly the Tungshih Forest District Office, Forestry Bureau, Council of Agriculture, Executive Yuan), it organized multiple “Donate Blood, Receive a Sapling” public welfare events during Tree Planting Month each year. These events closely combined the two public values of protecting life and protecting forests, encouraging the public not only to roll up their sleeves to donate blood, but also to plant a sapling of hope with their own hands, extending compassion from blood circulation to the sustainability of the land.

The Taichung Park bloodmobile was jointly designed with the Taichung City Government and features a painted leopard cat family theme.

Launching of blood donation vehicles painted with Leopard Cats to enhance the awareness of animal protection among the general public.

The Taichung Blood Center has produced various souvenirs (Leopard Cat charms, backpack, beverage carrier, annual notebook, and calendar) as blood donation souvenirs. Through the cute figure of the Leopard Cat, the Center aimed to enhance the public’s awareness of animal conservation. A series of colorful paintings of the Leopard Cat family can be seen on the vehicles at the fixed sites in Taichung City, strengthening the public's awareness of animal conservation.

Blood donation vehicle at Taichung Park painted with the Leopard Cats in collaboration with the Taichung City Government

Blood donation vehicle painted with the Leopard Cat family in collaboration with the Distinguished Citizens Society and the Taichung City Government

Pioneered the collaboration with the Taiwan Black Bear Conservation Association, combining conservation and public blood donation.

In collaboration with the Taiwan Black Bear Conservation Association, the Kaohsiung Blood Center gives out cute blood donation souvenirs designed with the image of the Association's mascot, "Heybo”, each year. The precious and rare Formosan black bear is used as the endorsement for blood donation, so each blood donor is a witness of their blood donation. The adorable black bear can easily spread the concept of bear conservation, creating a plentiful blood supply.。

The cute Formosan black bear in the blood donation room