Blood Donation Education | Societal Sustainability | Taiwan Blood Services Foundation ESG

Blood Donation Education

River of the Body: A Journey of Blood Exploration Opens a New Dialogue on Blood Literacy for All

Blood is the river of the body. Its flow is not only a symbol of life, but also a form of social connection. Only by starting from the source and enabling the public to truly understand the scientific knowledge of blood can this passion arise from the heart and continue to flow through society. The book River of the Body: A Journey of Blood Exploration was specially created to provide readers with a clear and accessible “map of blood literacy,” transforming complex medical concepts into an approachable journey of knowledge. Through illustrations and feature columns, it enhances knowledge absorption and extends its influence. More importantly, this book is also an attempt to convey the value of public participation to younger generations, with the hope of inspiring more young people to care about the healthcare system and social well-being.

Group photo for River of the Body: A Journey of Blood Exploration

Parent-child learning

In order to cultivate the younger generation, we hope to learn about blood donation through games and experience the interaction between volunteers and blood donors. By doing so, the children are able to understand the handling process of donated blood before it is sent to the hospital for use by patients, as well as the way of how blood is stored and the temperature, and so on.

Educational games set up by the Hsinchu Blood Center at Guang Ming Riverside Park, Luzhu District

Taichung Blood Center's "Fun Dragon Boat Festival", a special event for parents and children

"Blood Lessons for Little Adults" a general life education course for teenagers

Blood can sustain life and save others. In order to enable more young people to understand blood knowledge and the history of blood donation, in 2023, the Taiwan Blood Services Foundation created the first blood knowledge illustrated book tailored for young people in Taiwan, "Blood Lessons for Little Adults". This book helps young people understand the information on blood donation and the importance of donating blood in an illustrated and easy-to-understand manner, and is co-published by Education, Parenting, Family Lifestyle.

The publication of the new book "Little Adult’s Blood Lesson" and the press conference for World Blood Donor Day concluded with a group photo of guests and nearly 60 teachers, students, and parents, hoping that the vision of blood donation taking root will gradually be realized.