News | Taiwan Blood Services Foundation ESG

       Every year after Lunar New Year, Taiwan faces critical blood shortages. This year (2025), the holiday extended to nine straight days, and many people took advantage to travel abroad. On the first day of the Spring Festival, passenger volume at Taoyuan Airport hit its highest post-pandemic level, drastically reducing crowds in Greater Taipei. Coupled with cold weather depleting blood reserves, CPC Taiwan organized a blood‐donation drive just before the February 28 holiday to help ease the nationwide shortage.


The CPC Building on Songgao Road in Taipei, adjacent to the landmark Tao Zhu Yin Yuan residence. Each drive stations two blood‐donation vehicles in the plaza outside South Gate 2.
 
Annual Awards: Setting a Corporate Philanthropy Example
       Since 2013 (Minguo Year 102), CPC Taiwan has championed corporate blood donation with its “Million CC Passionate Public Welfare Blood Drive,” linking all CPC units nationwide in relay—encouraging employees and their families to participate, and extending the network across the CPC system. This initiative demonstrates the company’s steadfast commitment to social responsibility by forging an ever‐flowing current of goodwill.


CPC Taiwan employees warmly embrace the blood‐donation cause.
 
       Over the past decade, CPC Taiwan has been honored each year by the Taipei Blood Center as an “Outstanding Blood Donation Organization,” becoming a paragon of corporate philanthropy. At the CPC Building on Songgao Road (the Taipei operations unit), every drive places two donation vehicles outside South Gate 2—drawing not only eager employees but also nearby residents, all contributing to national blood reserves and delivering life‐saving support.
 
       In fact, CPC Taiwan’s commitment dates back to September 1999 (Minguo Year 88), when its first drive collected 106 bags of blood, laying a solid foundation for 26 years of uninterrupted public‐welfare donation.
 
       By 2013 (Minguo Year 102), then‐Chairman Lin Sheng-zhong recognized the profound impact of blood donation and systematically organized colleagues to roll up their sleeves. He personally directed the “CPC Million CC Passionate Public Welfare Blood Drive,” upgrading it to a nationwide, quarterly event. Units compete by blood‐volume totals, with top three honored at the annual celebration—galvanizing participation across all CPC branches.
 
Leadership in Action: Extending Life’s Reach
       A habitual donor himself, Chairman Lin Sheng-zhong leads by example—always first to roll up his sleeve and donate at each drive. His dedication sets a powerful tone, underscoring leadership’s genuine commitment to public welfare.
 
       Inspired by his example, many managers followed suit. Director Li Hua-shao of the Board Secretariat donated for the first time thanks to CPC’s drive and has since given over twenty times—becoming a role model for female colleagues.


Board Secretariat Director Li Hua-shao first joined CPC’s drive and has since donated more than twenty times, standing as a female‐donation exemplar.
 
       Deputy Director Song Xian-peng of the Investment Division had donated blood before joining CPC, but CPC’s on-site bloodmobile made donation even more convenient—no need to coordinate schedules or seek out centers. Grateful that CPC transformed its building into a donation hub and holds quarterly drives, he never misses a session when not on business travel.


Deputy Director Song Xian-peng participates in every CPC blood drive when not traveling on business.
 
       Currently Director of Public Relations Lu Chang-long is another enthusiastic promoter. After transferring to Taipei in 2009 (Minguo Year 98), he learned his department organizes the drives and joined at colleagues’ invitation. Nervous at first, successful donations became addictive, eventually doubling from 250 ml to 500 ml. To date, he has donated seven times—all at CPC events.
 
       To help alleviate the urgent blood shortage, Director Lu even abstained from alcohol for two days before this drive—only to be sidelined by a recent elbow injury and antibiotic treatment, which forced him to delay donation once more. “Last time it was the eight-hour alcohol rule; this time antibiotics require a two-week wait, so I’ve missed three months’ worth. Those who succeed are truly fortunate,” he lamented. For him, donation is proof of good health—but many colleagues fall short: some due to low blood pressure, others anemia, and female colleagues often just under the weight threshold—leaving them disappointed.
 
       “When managers donate, it inspires staff,” Director Lu reflected. “Seeing leaders roll up their sleeves fosters unity and compels more people to join the life‐saving effort.”
 
       Public Relations Officer Wang Sheng-he shared that he began donating only after joining CPC, appreciating its dual benefit of aiding others and boosting one’s own circulation and metabolism. He recalled being turned away a few times for ‘high lipid content’—a testament to the Blood Center’s quality standards, motivating him to watch his diet before each drive.

Annual Recognition: Fostering a Heritage of Service
 
       Beyond week-ahead email blasts, CPC lauds outstanding units and individuals at its anniversary celebration: top‐performing divisions and high‐contribution donors (both whole blood and apheresis) receive special honors. This public recognition not only validates participants but also inspires more colleagues to engage, embedding donation into CPC’s corporate culture as a shared pride and enduring mission.
 
       Wang Sheng-he, who joined CPC in 2011 (Minguo Year 100), observed that after rewards were introduced in 2013, colleagues felt a sense of honor and strove for first place—pushing annual donation volumes past one million CC, and in 2024 (Minguo Year 113) surpassing ten million CC for the first time. Many units vie for participation, with Public Relations funding drives and donor appreciation gifts across all branches.


Public Relations Officer Wang Sheng-he began donating only after joining CPC; he values its aid to others and its personal health benefits. (Photo courtesy Taipei Blood Center)
 
       The CPC Building consistently leads the “Million CC Passionate Public Welfare Blood Drive,” repeatedly honored at the anniversary gala. So fervent is participation that once blood bags ran out, staff fetched supplies from the nearest Taipei Blood Center. Starting in 2023 (Minguo Year 112), drives increased from three to four per year; in 2024 (Minguo Year 113), four drives attracted 958 participants and collected 1,549 bags, infusing Taiwan’s healthcare system with precious life‐saving resources.
 
       Employees’ passion extends beyond active duty, becoming a symbol of legacy. Retiree Gao Shu-jin exemplifies this: though unable to donate due to skin allergies, he volunteers at every drive—setting up chairs, guiding donors, and rallying colleagues. Even after retiring in 2022 (Minguo Year 111), he remains a fixture, serving donors and earning heartfelt thanks from Public Relations staff.
 
       Humbly, Gao Shu-jin explains that wider advocacy yields better results—and living nearby, he arrives as early as 8 AM to help, only leaving after cleanup at 5 PM. He delights in catching up with old colleagues over coffee, his steadfast dedication and service embodying CPC’s deep philanthropic spirit and cementing blood donation as an indispensable part of corporate culture.


From left: retiree Gao Shu-jin, Public Relations Director Lu Chang-long, and Public Relations Officer Wang Sheng-he.




CPC employees and their families enthusiastically join the blood‐donation effort.