News | Taiwan Blood Services Foundation ESG

       Blood is an essential element of the human body and a precious resource that cannot be artificially synthesized. In every corner of the campus, every passionate sleeve rolled up is a key to supporting the medical system and saving lives. To encourage young people to join the ranks of blood donors, the Taiwan Blood Services Foundation (TBSF) held the "2025 Campus Blood Donation Promotion Poster Design Competition" last year to find "visual magicians" on campus. A total of 550 entries were received. After the preliminary review, 31 works were shortlisted, and finally, the top three winners and ten honorable mentions were selected. A grand award ceremony was held on January 15 this year (2026). In the future, these outstanding works will become the sparks that inspire youthful blood donation and ignite new hope for the continuation of life.
 
Enthusiastic Response from Students, with 550 Competing Entries     
       To encourage the youth to become "first-time donors," strengthen their understanding of voluntary non-remunerated blood donation, and deepen the concept of "donating blood to save lives," the TBSF organized the 2025 Campus Blood Donation Promotion Poster Design Competition. The entries for this competition focused on the themes of "Encouraging Blood Donation to Save Lives" and "Youth Blood Donation Volunteers" for visual inspiration. Generous prize money was offered: NT$50,000 for first place, NT$30,000 for second place, and NT$10,000 for third place (each of the top three also received a trophy), along with NT$5,000 for each honorable mention (including a certificate).


The top three winners of the 2025 Campus Blood Donation Promotion Poster Design Competition with TBSF Chairman Sheng-Mou Hou (second from left). From right to left: Luo Bang, Chen Yi-cen (mother of winner Chen Yun-ting), and Yang Wan-ru.
 
       Registration for the poster design competition opened on August 8, 2025. After three months of submissions, it received an enthusiastic response from students in high schools, vocational schools, and universities. By the deadline, there were 536 participants and a total of 550 works. The evaluation process then followed. To ensure the posters presented creativity while effectively encouraging and promoting blood donation, the scoring criteria included: Theme Relevance (40%), Overall Creativity (30%), and Composition and Aesthetics (30%). The final selection took place on December 22, 2025, successfully identifying the top three and ten honorable mentions. The top three winners were: First place, Chen Yun-ting from the Department of Advertising Design at Taipei Municipal Songshan High School of Commerce and Home Economics, with the theme "Passion is the Coolest Attitude of Youth"; Second place, Yang Wan-ru from the Department of Visual Design at National Kaohsiung Normal University, with the theme "Fill the Gap, Bloom with Life"; Third place, Luo Bang from the Department of Visual Communication Design at National Taiwan University of Arts, with the theme "Love and Hope."
 
Originally a Class Assignment, Hoping to Trigger the Motivation to Donate     
       Chen Yun-ting felt incredibly excited about winning first place in her first-ever poster design competition. However, since the award ceremony coincided with her school's midterm exams, she was unable to attend in person, which was a bit of a regret. She candidly admitted that she participated in the competition because of her teacher's requirement, saying, "This was one of the assignments required by the teacher." However, she did not approach it with a half-hearted attitude. She also believed that many of her classmates designed great posters and felt she was simply lucky to receive the judges' favor.
 

The first-place work theme: "Passion is the Coolest Attitude of Youth".
 
       Chen Yun-ting stated that for this competition, she pre-conceptualized the theme and thought about how to transform "blood donation," a seemingly ordinary medical act, into a moving visual symbol. Later, she realized that the Foundation was targeting youth, so she had a sudden inspiration: to use the "fist bump" gesture common among today's young people as the main visual of the poster. With the fist bump as the design core, she discussed with her teacher which elements to add. She discarded traditional cold syringe patterns and instead added blood bags, transfusion lines, and cross icons. Finally, for the copy design, she used "Passion is the Coolest Attitude of Youth" and "Your Blood Donation is the Strongest Support for Life" to gain the identification of young people. She supplemented this with text like "Don't just hit 'Like,' use action to speak up" and "The blood flowing in your body is the miracle a family desires most," concluding with "Donate Blood, Do It Now!" to urge young people to take immediate action.
 
       Chen said that she and her classmates have not yet reached the legal age to donate blood, but they often see blood donation vehicles on the street or activities in newspapers and magazines. It's inevitable to be tempted by the souvenirs offered for donation, so she encourages her brother or cousins to donate. She hopes that if this poster can make a passing student stop, erase his or her hesitation, and step onto a blood donation vehicle to roll up their sleeves, that would be her proudest moment as a designer.
 
A Self-Baptism Through Creation, Injecting Warmth Through Design  
       Yang Wan-ru, who won second place, used a full background of blooming flowers with a silhouette of a blank blood bag in the center. This strong contrast, under the theme "Fill the Gap, Bloom with Life," is reminiscent of the famous advertisement slogan: "If your liver is bad, life is black and white; if your liver is good, life is colorful." It also serves as a metaphor for many patients waiting for the public's compassionate blood donations to face a brilliant future again.
 
       Yang stated that she had previously participated in illustration and picture book competitions and won awards, but this was her first poster design competition, and she didn't expect such a good result. She said the biggest gain from this award was not the ranking, but the "self-baptism" during the creative process. To make the design closer to reality, she browsed the Foundation's blood donation posters online and learned about Taiwan's aging society and low birth rate, which makes the contribution of young people on campus incredibly important.
 
       Before conceptualizing the poster, she "felt that the topic of blood donation has always been relatively heavy." Therefore, she decided to use vibrant and bright colors to catch everyone's eye and transform a heavy mission into a warm calling. In terms of copy design, she started from an emotional perspective, using phrases like "The vessel of life is waiting for your passion" and "Your small gesture can make another life bloom like a flower again," which echoed the theme. It took her about two weeks from the initial sketch to the detailed design and final drawing.
 
       Yang said she started donating blood in high school and has donated three times so far. Her family also has experience donating, so she is no stranger to it. However, her brother once felt dizzy after donating. After the nurse provided some drinks and a short rest, he was fine. Therefore, she reminds other classmates that if they plan to donate blood the next day, they must not stay up late or have insufficient sleep the night before. In the future, she will continue to create with this inspiration, using the power of design to inject more warmth into society.


The second-place work theme: "Fill the Gap, Bloom with Life".
 
An Overseas Chinese Student from Myanmar Unable to Donate, Helping Through Posters  
       In this competition, Luo Bang, from the Department of Visual Communication Design at the National Taiwan University of Arts, took third place. He entered a total of eight works, and his "Love and Hope" poster ultimately stood out. Notably, he is an overseas Chinese student from Myanmar, and this was his first time winning a poster design award in Taiwan, making it very meaningful.
 
       Luo stated that to prepare for the competition, he collected a large number of reports and leaflets related to blood donation, hoping to gain inspiration. He further discovered that most donors donate with the intention of saving lives, and recipients are filled with gratitude and a sense of rebirth. The two parties are often strangers who have never met, but because of those 250cc or 500cc of blood, their life paths have the deepest intersection. The core concept of this poster is "connecting" the "Love and Hope" of both sides. As for how to present "Love and Hope," he connected the blood bag and the heart with a transfusion line, with the tube curved to form the word "LOVE." Using lines to outline the theme, the image is simple yet its deep meaning is clear at a glance.


The third-place work theme: "Love and Hope".
 
       Luo emphasized that whether in Myanmar or Taiwan, his friends around him have experience donating blood, and he himself has a strong desire to donate but cannot overcome a certain inexplicable anxiety. His most vivid memory was seeing a blood donation activity on campus one day; he plucked up the courage to board the vehicle, but the moment he saw a classmate's blood being drawn, his heart started racing, his lips turned pale, and he felt like he was going to faint, which startled the nursing staff. Of course, he didn't succeed in donating that time. He joked that he thought he would have no connection with blood donation in this life, but he didn't expect to use what he learned to contribute to blood donation activities through poster design.
 
Encouraging Youth to Identify with Blood Donation Through Creative Participation  
       Tsung-Hsi Wang, CEO of the Taiwan Blood Services Foundation, pointed out that the original intention of holding the campus poster competition was to encourage young people to learn about blood donation through creative participation, understand the value of voluntary non-remunerated donation, and deepen their identification with the core concept of "donating blood to save lives." From this competition, one can see the diverse interpretations and creative responses from the younger generation on campus regarding blood donation. These works are not just design results; they are the understanding and response of today's youth to the concept of blood donation, showing their concern and imagination regarding social responsibility.


TBSF CEO Tsung-Hsi Wang (center) with the honorable mention winners of the 2025 Campus Poster Design Competition.
 
       Wang said the purpose of this competition is not to rank skills but to gather compassion on campus. We believe that every submitted work represents respect for life. We thank all the judges for their professional efforts during the evaluation period and look forward to continuing this format in the future, allowing more of the younger generation to pay attention to, support, and join the ranks of "first-time donors" through practical action.